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OVERALL

Public relations (PR) is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. An earlier...

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THE MARKETING COMMUNICATIONS INDUSTRY

An agency represents an external supplier which an organization contracts to provide services that assist in the creation and implementation of effective communications. Limited service agencies. These...

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10 STEPS TO CREATING A SUCCESFUL PUBLIC RELATIONS PLAN

Creating a public relations plan takes time, knowledge, and understanding of your company or client needs and wants. Here are some steps to ensure you capture those wants and needs in the plan creation...

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KNOWING YOUR AUDIENCE

Your ‘audience‘ as a PR professional may be larger than you think. It refers to the press contacts and media vehicles your consumers and potential consumers (target audience) use, see, read, or visit....

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WRITING EFFECTIVELY TO MAXIMIZE YOUR PR EFFORTS

There are many things that public relations can do for you and your company, but working magic without your efforts is not one of them. Your efforts ought to establish the beginning of a relationship...

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BREAKING THE RULE AND ACTING FAST

Understanding the value curve of the target Insead became Europe’s best-known MBA by understanding the value curve of European human resources directors who hire young executives. In delivering an MBA...

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DETERMINING YOUR MARKET POSITION

Despite your enthusiasm for all that your product or service can do for a customer, the fact is that there is only a certain portion of the population that will ever purchase your product or service....

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